Maximize the impact of content
98% of readers are passive. Action Button can maximize the impact of every article by providing recommended actions for readers to take on issues that inspire them through a seamless experience. Actions include:
- Quizzes & Polls
- Petitions and Email Campaigns
- Volunteer Sign-up
- Geo-locating Relevant Policymakers
MEANINGFUL READER ENGAGEMENT
Readers want to engage more deeply in the stories that inspire them. Action Button keeps this engagement on the page, in the context of your brand and site experience. Between 1-5% of readers initiate actions with a 71% completion rate.
The ideal tool for branded partnerships
We want advertisers to stop shouting at customers and start engaging them. Through interactive tools like polls, quizzes and email petitions, brands can engage with customers in a more respectful and thought-provoking way. They can also inspire their customers with socially responsible campaigns on important news topics.